Over half A million copies sold worldwide

This book describes the way in which Sandro Forte distinguished himself from the pack in the competitive world of financial services – including practical tips on how to acquire high-value clients, and how to retain them with a world-class service proposition…”Dare to Be Different” is packed with invaluable advice for anyone wanting to start their own business.

“The author’s style is clear and succinct – he’s as good at writing as he is at speaking – and the book’s appeal is further strengthened by generous use of apposite quotes and power phrases, along with a final list of the 12 key success factors.”
PROSPECT MAGAZINE