How to Build a World-Class Business — Six Ideas That Will Change Everything

At the 2025 MDRT Day in Cyprus, Sandro Forte delivered one of his most heartfelt and practical presentations yet — “How to Build a World-Class Business.” Drawing from deeply personal experiences and over 35 years in the financial services industry, Sandro revealed six powerful strategies that every financial professional can apply immediately to transform both their business and their life.

If you’re ready to take your business to the next level, this is the wake-up call you didn’t know you needed.

🎯 Six Takeaways to Help You Build a Business That Stands Out:

1. Master the Art of Communication
   Success doesn’t come from being the best salesperson. It comes from being the best communicator. The more meaningful conversations you create, the more opportunities you’ll unlock — and it all starts with a simple phone call.

2. Focus on Process, Not Just Sales
   Sandro urges advisors to stop chasing outcomes and instead commit to excellence at every stage of the client journey. A consistent, value-driven process builds trust — and the results follow naturally.

3. Run Your Business — Don’t Let It Run You
   Using his "Yellow Box Diary System," Sandro teaches you how to structure your time between income-generating activity, strategy, and — most importantly — you time. Because success without balance isn’t really success at all.

4. Become Iconic in Your Market
   Want clients to come to you? Build a business that’s instantly recognizable for its personality, simplicity, and visibility. Sandro breaks down the three pillars of becoming an icon in your community.

5. Create Memorable Client Experiences
   People don't remember products — they remember how you made them feel. From pandemic-era client magazines to service tailored by one killer question (“What does great service look like to you — exactly?”), this section shows how to elevate your client relationships from transactional to transformational.

6. Take Action — Every Day
   Perhaps the most powerful message: It’s not what you say you’ll do — it’s what you actually do. Sandro’s moving personal story of his first client (and the tragic urgency behind it) is a stark reminder that procrastination has a cost. Discipline or regret: the choice is yours.

Whether you’re a new advisor or a seasoned MDRT member, this message is a call to recommit to your purpose, reconnect with your clients, and reignite your success.

You change lives. Don’t forget how important your role really is.